Our Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks sets the rules for the responsible marketing of alcoholic drinks. There is an independent system for hearing complaints about drinks marketing.
Our Advisory Service provides fast, free and confidential responsible marketing advice to producers. There were more than 500 requests for advice during 2011.
Our Help Notes give advice to producers on labelling and marketing.
We pioneer initiatives, promote best practice and challenge companies to be socially responsible. Our member companies were the first to unit label drinks and they established www.drinkaware.co.uk - now the main source of sensible drinking advice for consumers.