22/08/2008
Company: Halewood International Ltd
Breach: Yes No
Complaint Summary: “The product is really badly labelled and it is very hard to see that there is alcohol in it”
Complainant: Member of the public,
Decision:
Under Code paragraph 3.1 UPHELD
The company maintained that the packaging featured clear and explicit references to vodka as well as implicit references to the alcoholic content such as a statement that the product was not for sale to under-18s.
The Panel noted these references but considered that they were mostly in fairly small print on the side of the packaging. It considered that the alcoholic nature should be displayed more prominently and was concerned that consumers might mistake the product for a soft drink. It therefore upheld the complaint under Code paragraph 3.1.
Action by Company: The company agreed to amend the product’s packaging to communicate its alcoholic nature more clearly.
Code Paragraphs: 3.1
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