Our Advisory Service provides fast, free and confidential advice on responsible marketing to drinks producers and their agencies. We give our expert opinion on whether marketing ideas meet the high standards set out in the Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks.
We have compiled several Help Notes on complex issues to guide producers. These Help Notes assist companies in complying with the Code.
The Code lays down a minimum marketing standard with which all companies in the industry are expected to comply. Many companies, however, including all the Portman Group's member companies, choose to go further than the Code's requirements to demonstrate their commitment to social responsibility. Our Best Practice Guidelines provide comprehensive and authoritative advice to drinks producers on how they can be as responsible as possible and use brands pro-actively to inform and educate consumers about responsible drinking.