Advice and Guidance

The Portman Group´s Advisory Service issues Guidance Notes on particular topics to help companies comply with the Code.

All guidance has been updated to reflect the Sixth Edition of the Code.

Help Notes are available on the following topics:

How the Code Works

Communicating alcoholic nature

Alcoholic strength

Bravado, violent, aggressive, dangerous, anti-social and illegal behaviour

Illicit drugs

Sexual success or sexual activity

Social success or popularity

Illegal, irresponsible or immoderate consumption

Rapid or “down-in-one” drinking

Particular appeal to under-18s

The use of images of under-25s in alcohol marketing

Therapeutic qualities, enhancing mental and/or physical capabilities and change in mood or behaviour

Serious or widespread offence

Sponsorship

Gift packs containing alcohol




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