Portman Group - Codes - Alcohol Marketing

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Code of Practice
Alcohol Labelling
Advice and Guidance
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Advice and Guidance

The Portman Group´s Advisory Service issues Guidance Notes on particular topics to help companies comply with the Code.

Help Notes are available on the following topics:

Use of Images of Under 25s in Alcohol Marketing .PDF

General Interpretation of the Fifth Edition of the Code .PDF

Remit of Fifth Edition of Portman Group Code .PDF

Avoiding the Encouragement of Immoderate Consumption in On-Trade, Multi-Purchace Promotions by Drink Producers .PDF

Communication of Alcoholic Strength .PDF

Gift Packs Containing Alcohol .PDF

Images of Promotional Staff and Consumers in Marketing Material .PDF

Product Sampling .PDF

Rapid and Down-in-One Drinking .PDF

Responsible Marketing of Alcoholic Drinks in Digital Media .PDF

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