Anti-social Behaviour

Rule 3.2 (b)  A drink, its packaging or promotion should not suggest any association with bravado, or with violent, aggressive, dangerous, anti-social or illegal behaviour (though sponsorship of activities which may be dangerous after alcohol consumption, such as motor racing, or yachting are not in themselves in breach of this clause).

Alcohol packaging should not suggest that one has to be tough or daring to drink a particular product.

There should be no association with violent, aggressive, anti-social or illegal behaviour that has any contemporary relevance (for example, brand names such as ‘Gangsta’ and ‘Taser’). Read more.

Need help? Contact the Portman Group Advisory Service

Click below to see the latest examples of products considered under each rule and the decision made by the Independent Complaints Panel. You can find all the complaint decisions here.