Irresponsible Drinking

Rule 3.2 (f) A drink, its packaging or promotion should not encourage illegal, irresponsible or immoderate consumption, such as binge drinking, drunkenness or drink-driving.

It is vital that drinks companies do not promote the irresponsible use of their products.  Any encouragement of excessive drinking will be found in breach of the Code. Read more

Need help? Contact the Portman Group Code Advisory Service.

Click below to see the latest examples of products considered under each rule and the decision made by the Independent Complaints Panel. You can find all the complaint decisions here.