Alcohol companies on track to deliver health labelling pledge
According to the latest industry data, alcohol producers are on track to deliver their pledge to provide health information on 80% of alcohol labels on UK shelves by the end of December 2013.
Under the Government’s public health responsibility deal, alcohol producers have volunteered to feature three elements of health-related advisory information on product labels by the end of December 2013. These elements are the unit content, the Chief Medical Officers’ sensible drinking guidelines and a warning about alcohol and pregnancy.
The data compiled by the Portman Group shows that the current compliance is over 60% with 18 months still remaining. More companies are expected to confirm their pledges in the coming months. Over and above the three core elements, many companies are taking the opportunity to include a reference to the Drinkaware website and a ‘please drink responsibly’ message.
Henry Ashworth, Chief Executive of the Portman Group and Co-Chair of the Responsibility Deal Alcohol Network said:
“It’s encouraging to see drinks producers making good progress on this pledge but there is still some way to go to ensure 80% of products in UK stores are carrying this information by 2015. With eighteen months remaining, I am confident that we will get there but now is the time for drinks producers who haven’t yet signed up to get on and do so. The Responsibility Deal is a good framework for the industry to focus its efforts in this area and provide consumers with important health information on labels.”
The Portman Group offers guidance, which can be downloaded from its website, as well as an advisory service for companies to check they have all the right elements in place and to offer guidance where needed. Companies should email their query to firstname.lastname@example.org for further information.
To read Henry Ashworth’s blog go to:http://responsibilitydeal.dh.gov.uk/2012/06/28/henry-ashworth/
Further details on monitoring and compliance can be found on the labelling factsheet on the Department of Health’s websitehttp://responsibilitydeal.dh.gov.uk/2012/02/03/a1-factsheet/