Portman Group Responds to Health Select Committee Report
“We welcome the Select Committee’s view that the majority of people enjoy alcoholic products responsibly and that alcohol producers and retailers are vital partners in helping to tackle the harms caused by misuse.
“We welcome the Select Committee’s view that the majority of people enjoy alcoholic products responsibly and that alcohol producers and retailers are vital partners in helping to tackle the harms caused by misuse. We also fully support the recommendation that locally led alcohol partnerships provide the best solution to tackle local issues. Whilst we are pleased the Committee commends the Responsibility Deal approach, it is deeply disappointing that they have failed to understand the significance of the innovative unit reduction pledge, supported by all major producers, retailers, and leading wholesalers who have committed to lower the alcohol content of leading brands, and introduce new ranges of lower alcohol products.”
Contact: Sarah Hanratty, Head of Communications and External Affairs
020 72901463/1460 07730 525701 email@example.com
ALCOHOL MARKETING TO U18s
“It is entirely prohibited for alcohol to be marketed or targeted at under 18s and this is strictly enforced through industry codes of practice. We are currently reviewing the Portman Group Code and will of course consider if there are any further areas which may need to be tightened up.”
“All the available evidence seems to suggest that total advertising bans such as Loi Evin are not effective so we would very much welcome a definitive study in this area.”